01Overview 02About 03Challenge 04Solution 05Results

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003 / 008 After

Scaled for Aptia Group’s U.S. sales effort, with reps recruited and employed by Outsorcy.

SDRteam

Hiring, HR, payroll, and compliance handled by Outsorcy

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Reps recruited and employed in

Kosovo

Prospecting strategy and daily direction

Aptia

IndustryBenefits Administration

U.S. HQBoston

Year2025

003 / 008 Before

Aptia Group scaled its SDR program through Outsorcy and kept the program its own.

Aptia partnered with Outsorcy to scale our SDR program, and the experience has been outstanding. Consistently professional, responsive, and incredibly easy to work with.

Shannon Osborne

Vice President, Aptia Group

SDR Outbound Benefits Administration Kosovo

02 / 05About the Company

A benefits-administration specialist carved out of Mercer.

Aptia Group is a pensions and employee-benefits administration specialist, formed in 2023 when Bain Capital carved Mercer's UK pension administration and U.S. benefits administration businesses into a standalone company. It administers benefits for more than a thousand employer clients covering around seven million people, with U.S. headquarters in Boston.

Aptia sells benefits administration to employers in the U.S. That is the market the Outsorcy reps prospect, under Aptia’s direction.

Sector

Benefits admin

Formed

2023 from Mercer

Clients

1,100 employers

People covered

7M+

03 / 05The Challenge

Scale the SDR function without running recruitment or carrying the employment.

The split Outsorcy offers matched the brief: Outsorcy recruits candidates in Kosovo and sends a shortlist, Aptia interviews and picks its reps, Outsorcy employs and pays them, and the reps work Aptia's outbound program under Aptia's direction.

Reps chosen by Aptia

Every rep interviewed with Aptia before starting; Aptia made each pick.

Strategy stays in-house

Prospect lists, messaging and targets are Aptia’s.

Employment sits with Outsorcy

The reps are Outsorcy employees in Kosovo. Aptia pays a contract fee per rep and never runs a payroll for them.

Replacements are free

A rep who does not work out is replaced, and Outsorcy runs the replacement search at no charge.

04 / 05The Solution

Dedicated SDRs inside Aptia's program.

The engagement · SDR program

Recruited for the brief, hired by the client.

Outsorcy recruited SDR candidates in Kosovo against Aptia's brief and sent a first shortlist within days. Aptia interviewed the candidates and chose its reps; the ones selected joined Aptia's outbound program directly, working in Aptia's CRM and following Aptia's playbook.

After the start date, Outsorcy's involvement is employment-side: contracts, payroll and HR, run from Outsorcy’s office in Pristina. The program itself belongs to Aptia.

How the program splitsAptia-run

01Prospecting strategy / lists, messaging, targetsAptia

02Interviews & selection / every repAptia

03Day-to-day direction / in Aptia's CRMAptia

04Employment · payroll · HR / KosovoOutsorcy

05 / 05The Results

Outbound capacity with the employment carried elsewhere, and an experience Aptia calls outstanding.

FunctionSDR program

Recruited inKosovo

Run byAptia

Employed byOutsorcy

Result01 / 02

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Recruitment, contracts, payroll, HR and compliance for the reps: all carried by Outsorcy.

Aptia added outbound capacity without adding employment workload.

Aptia's team did not run the recruitment, write the contracts or process a payroll to get its reps. That side of the program sits with Outsorcy as the legal employer, and stays there for as long as the reps are on the team.

Result02 / 02

2025

The year Aptia scaled its SDR program through Outsorcy.

The reps are Aptia's team in everything but the employer of record.

They prospect Aptia’s market under Aptia’s direction. What marks them as Outsorcy placements is the employment side: contracts and payroll sit in Kosovo with Outsorcy, no-cost replacement included.

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