01Overview 02About 03The team 04April 05Results

Home/Case Studies/Virta Health

009 / 009 After

Meetings booked by Virta Health’s SDR team in the first quarter of 2026. Outreach started in early February.

SDRs on the team, all recruited and employed by Outsorcy

5SDRs

IndustryDigital Health

HQUnited States

SinceJanuary 2026

009 / 009 Before

Virta Health’s sales development team works from Kosovo, recruited and employed by Outsorcy.

The people

Lindsey Robinson-Cuny

Director of Demand Generation, Virta Health

Agreed with Outsorcy how the team would be covered in April.

Ema Fetahi

Talent & Client Success Manager, Outsorcy

Runs the Virta account at Outsorcy.

SDR Sales Development Digital Health Health Plans & Employers

02 / 05About the Company

A nutrition-first treatment for type 2 diabetes and obesity, sold to health plans and employers.

Virta Health is a U.S. company that treats type 2 diabetes and obesity through a nutrition-first program. It sells to health plans and large employers.

Its sales development representatives are employed by Outsorcy in Kosovo and directed by Virta. Virta is one of the healthcare companies that hire healthcare SDRs through Outsorcy.

Sector

Digital Health

Sells to

Health plans + employers

United States

Function hired

SDR team

03 / 05The Team

Five SDRs on Virta’s outbound, directed by Virta’s sales team.

The team started on 12 January 2026, and outreach began in early February once onboarding was done.

The SDRs are directed by Virta’s sales team. Outsorcy recruited them and employs them, so the contract, payroll and HR sit with Outsorcy.

Greta Gojnovci

SDR

Lauresa Hoxha

SDR

Dariel Ahmeti

SDR

Medina Bilalli

SDR

04 / 05April 2026

When Virta’s sales manager seat opened, Outsorcy covered it for six weeks.

Cover while Virta recruited

The SDRs reported to a sales manager Virta employed directly. In April that seat became vacant.

Ema Fetahi met Lindsey Robinson-Cuny at Virta to agree how the team would be covered in the meantime. They agreed that Altin Gashi from Outsorcy would step into the sales manager role on a temporary basis.

From 27 April, Altin worked with the SDRs every day and joined Virta’s sales meetings, carrying on the coaching and the plans the team was already running. He held the role for six weeks, until the permanent sales manager Virta hired took over. Virta recruited that person itself.

How the team was covered →

The sequence2026

01January / the SDR team startsOutsorcy

02April / the sales manager seat opensVirta

03Six weeks / Altin Gashi covers the seatOutsorcy

04June / Virta’s own hire takes overVirta

05 / 05The Results

The team’s first quarter, and how Virta rated it.

Result01 / 02

Meetings booked for Virta’s sales team in the first quarter of 2026.

Two months of outreach.

January went on onboarding, so the quarter’s meetings all came from February and March. March was the stronger of the two months.

Result02 / 02

5/ 5

Virta’s rating for each SDR in Outsorcy’s monthly feedback survey, in every month of the quarter.

Rated by the person directing the work.

Once a month Outsorcy asks the client’s supervisor about each person it has placed. Through the first quarter, Virta’s sales manager gave every member of the team the top score.

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