Healthcare lead generation, with a rep who is yours.

There are three ways to put outbound in front of health plans, employers and provider groups: hire someone yourself, retain an agency, or have a dedicated rep recruited and employed for you. All three are compared below, including the rows where an agency wins.

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Three paths, side by side.

An agency is quickest to start and quickest to stop. An employed seat is neither, and keeps what it learns.

	In-house hire	Outsorcy	Lead-gen agency
What you are buying	A salary and a headcount	A person in a seat	Booked meetings
Who employs them	You	Outsorcy, in Kosovo	The agency
Whose CRM and sequences	Yours	Yours	Often the agency’s
You interview and choose	Yes	Yes	Usually assigned
Works only your account	Yes	Yes	Often shared
Who directs the work	You	You	The agency
Learns your clinical and buyer language	Over months, and it stays when they stay	Over months, in your CRM and your docs, so the record stays even when the person does not	Stays with the agency when the contract ends
Cost of the seat	Full U.S. salary, benefits and tax	Up to 70% less than a comparable U.S. hire	Retainer, often per meeting or per lead
Commitment	Notice period, plus the cost of a bad hire	Six months, then 60 days’ notice	Frequently three months or monthly

If you want to test a channel for eight weeks and stop, an agency is the right call and we are not. The six-month minimum exists because recruiting, employing and ramping a person is not worth doing for a pilot. If you sell hardware into hospitals rather than software to health plans, the seat looks different enough to have its own page: medical device lead generation.

We do not sell meetings.

An agency quotes you a number of qualified meetings and owns the process that produces them. That is a real service and some teams should buy it.

What we do is different in a way worth being blunt about: we recruit a person, employ them, and hand you the direction. There is no booked-meeting figure in the agreement, because the sequences, the target list and the qualification bar are yours. If those are wrong, a rep working faithfully to them will produce very little, and that is your lever to pull rather than ours.

The trade is control and permanence against a number in a contract.

You ownTarget accounts, sequences, messaging, the qualification bar, the CRM.
We ownFinding the person, employing them, and their kit.
SharedGetting the brief right before anyone is hired.
Nobody promisesA meeting count. No SLA exists on output.

Wondr Health’s first full quarter.

A digital health company whose enterprise demand was outpacing its sales capacity. Outsorcy recruited three SDRs and employs them in Kosovo.

Qualified meetings, by month

First full quarter · 254 in total

124

One account, one quarter. It is a record of what happened at Wondr Health rather than a forecast for another seat.

Virta Health

Digital health · United States

Outsorcy has staffed Virta’s sales development team since January 2026. The reps are employed by Outsorcy and directed by Virta, reporting to a sales manager Virta employs.

What a seat costs against a retainer.

An agency bills you a retainer, or a price per meeting. We bill you for a person: once at the start for their kit, then monthly for the seat.

The comparison people actually run is the retainer against the monthly fee, and the seat usually wins on a twelve-month view and loses on a two-month one. That is the whole trade.

If the rep is wrong for the job we find someone else at no charge, and a first shortlist that misses is followed by a free second one.

RateUp to 70% less than a comparable U.S. hire.
CommitmentSix months, then 60 days’ notice either way.
Employed byUs, in Kosovo. Nothing lands on your payroll.
Directed byYou, day to day.

What buyers ask before the brief.

Do you guarantee a number of meetings? +

No. We recruit and employ the rep; you set the target list, the sequences and the qualification bar, and you direct the work. Because the output depends on inputs you own, putting a meeting count in the agreement would be promising something we do not control.

How is this different from an SDR agency? +

An agency sells you an outcome and keeps the process. We fill a seat on your team and hand you the process. The practical difference shows up in where the work is recorded: the rep runs your sequences in your CRM, so the account history is yours as it accumulates rather than something to request at the end.

Can the rep work our U.S. hours? +

Hours are agreed per hire. Kosovo runs six hours ahead of U.S. Eastern, so a shifted day covers a U.S. morning. European clients usually take local hours instead.

Will they know healthcare? +

We recruit for the seat you brief, and outbound into health plans and employers rewards someone who can hold a conversation about benefits, cost and enrollment. Category depth is built on your material in the first months, which is why the ramp above starts where it does.

What if we want more than one rep? +

Wondr Health runs three. Seats are added one brief at a time rather than sold as a pod.

What happens to the CRM data? +

It is yours throughout. The rep works inside your systems, so there is nothing to hand back at the end.