Healthcare lead generation for companies that sell to health plans and employers

If your company sells to health plans, self-funded employers or the brokers who advise them, Outsorcy recruits a sales development rep in Kosovo for that outreach. You interview the shortlist and choose the rep. Outsorcy is the rep’s legal employer and runs the payroll. The rep works in your CRM and reports to your sales manager.

Get a quote for a healthcare SDR ↗

How it works

01

Send a brief

The titles the rep will call, the CRM and sequencing tools your team uses, and what your team counts as a qualified meeting.

02

Get a shortlist

Outsorcy’s recruiters screen candidates for outbound experience, and the shortlist reaches you within a few days. If nobody on it is right for the role, a second shortlist costs nothing.

03

Interview and choose

You pick the rep from the shortlist. Outsorcy signs the employment contract and runs payroll and compliance in Kosovo.

04

Start

The rep joins your sales team with their equipment set up and ready.

Healthcare companies we work with

Wondr Health

Digital health

Wondr Health is a U.S. digital health company that sells its programs to health plans and employers. Three SDRs from Kosovo work the account. Their monthly count of qualified meetings was 48, then 82, then 124, which made 254 in the team’s first full quarter.

Qualified meetings by month, first full quarter.

Their hiring process, expertise, and support allowed for very expedited ramp timescales.

Jim Gallic Chief Growth Officer, Wondr Health

Virta Health

Digital health

Virta Health is a U.S. company with a nutrition-first program for type 2 diabetes and obesity, sold to health plans and large employers. Outsorcy has employed Virta’s sales development reps since January 2026, and they report to a sales manager on Virta’s own staff. In April 2026 that manager’s role was vacant, and a sales manager from Outsorcy covered it for six weeks until Virta hired a permanent one.

What the rep does on a digital health account

The rep builds lists against the titles in your brief, runs your team’s sequences from your own instance, calls and follows up, and books the first meeting for your account executives.

On the digital health accounts Outsorcy staffs, those titles are benefits and total-rewards leaders at self-funded employers, product and population-health teams at health plans, and the brokers and consultants who advise employers. The calling calendar follows your plan year.

Candidates are screened for outbound experience. The vocabulary of your market is learned on the account, from your messaging and your team’s calls, in the first weeks. If you want candidates who have sold to employers or health plans before, the shortlist is built against that.

  • CRMThe rep works in your Salesforce or HubSpot instance, and every call and reply is logged where your team can see it.
  • ProspectingList building and sequencing happen in whichever of Apollo, ZoomInfo, Clay, Outreach, Lemlist or Instantly your team already pays for.
  • CallingCalls run on your dialer or the CRM’s own, and the recordings stay in your systems for your sales manager to review.

Where we recruit

Most of Outsorcy’s candidates come from Kosovo, where the office is in Pristina, HR is on site and most of the reps work. The recruiters also draw on the neighbouring markets. Wherever the rep is from, the employment contract, payroll and compliance run through Outsorcy in Kosovo, and the shortlist reaches you within a few days.

Why our model works

Employed by Outsorcy, managed by you.

70%

Up to 70% less than a comparable U.S. hire

The rep works only your account, at your quota.

Your hours

Hours agreed per hire

The rep’s hours are set in the agreement for that hire, to overlap the hours your buyers keep.

Vetted

Vetted by us

Every candidate is vetted by our recruiters before you see them.

No cost

Replacement at no cost

If the rep is the wrong hire, you interview a fresh shortlist and choose again.

What to check before you hire

The five facts a buyer asks about before sending a brief.

  • SpeedThe median from a brief arriving to the rep working on your account is about 10 days. Most of the variation is how quickly your side schedules the interviews.
  • SkillAsk for a live cold call in the interview, and listen to how the candidate handles a benefits director who says the package for next year is already set.
  • StructureThe rep reports to your sales manager and joins your team meetings. Whether the rep works from the Pristina office or remotely is your call.
  • ScaleOne rep is the usual starting point. Wondr Health has three SDRs on its account.
  • PricingThere is a one-time onboarding fee, which pays for the equipment the rep works on, bought to your spec, and then a monthly fee.
Get a quote for a healthcare SDR ↗

Frequently asked questions

An agency runs the outreach with its own staff on its own tools and reports the meetings it booked to you. With Outsorcy you get one rep, recruited for your company and employed by Outsorcy, who works in your CRM and reports to your sales manager. The meetings the rep books go into your pipeline as they are booked, and your team qualifies them.
Up to 70% less than a comparable U.S. hire. You pay a one-time onboarding fee and then a monthly fee per rep, and the monthly figure is quoted after Outsorcy has read your brief, because it depends on the role.
Hours are agreed per hire before the rep starts. Kosovo is six hours ahead of U.S. Eastern and nine ahead of Pacific, so a rep covering a U.S. day works a Pristina afternoon and evening. A client in the U.K. or Europe usually takes its own local hours.
The rep works with business contacts at health plans, at employers and at brokerages. A role that would involve patient data is scoped with you before the brief is written.

Send the brief for your healthcare SDR

Tell us which health plans and employers the rep should be calling and how your team defines a qualified meeting. A shortlist from Kosovo follows within a few days.

Get a quote for a healthcare SDR ↗