Healthcare Marketing Roles

What the marketer works on.

Scope is up to you. The seats below are the ones we are asked for.

Demand genCampaign build and execution in your marketing automation platform, against your own pipeline targets.

ContentLong-form, case material and enablement written to your claims-approved language rather than around it.

DesignBrand-consistent creative for campaigns, decks and events, working from your design system.

LifecycleNurture sequences and segment work for employer clients and provider partners. Where a segment would be built from member records, that is a scope question for your privacy review before the brief.

ReportingAttribution and campaign reporting built in your own tools, on your existing definitions.

Everything customer-facing waits on a reviewer.

Regulated marketing has a step consumer marketing does not: someone has to check that the claim you are making is one you are allowed to make. Clinical, legal or compliance review sits between a draft and a publish date, and it is rarely fast.

A person employed for your account works that queue as part of the job. They learn which claims pass, which reviewer wants what, and how to write a first draft that comes back once rather than three times.

That knowledge is the actual asset, and it stays with the seat rather than leaving with a contract.

You ownBrand, claims, the review process, the channels, the tooling.
We ownFinding the person, employing them, and their kit.
They do notApprove claims, sign off regulated copy, or own the outcome of a campaign.

What to check on the shortlist.

You run the interviews. Marketing candidates present well, so weight the exercise over the portfolio.

Editing to constraintGive them a paragraph of your own copy and a real restriction. Rewriting to a constraint is the daily job; writing freely is not.

The stackHave them walk through a campaign they built in the platform you actually use, screen shared, rather than describe it.

NumbersAsk what they would stop doing. A marketer who only adds channels has not had to defend a budget.

RegisterHealthcare buyers are unusually alert to overclaiming. Check whether their writing reaches for it when the subject is dull.

HandoverAsk how they would document the work for the person who follows them. It is the difference between a seat and a dependency.

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Marketing

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A marketer employed for one account. Yours.

What the marketer works on.

Everything customer-facing waits on a reviewer.

What to check on the shortlist.

Up to 70% less than hiring the marketer in the U.S.

What marketing leaders ask.

Tell us what the marketer would own.

A marketer employed for one account. Yours.

What the marketer works on.

Everything customer-facing waits on a reviewer.

What to check on the shortlist.

Up to 70% less than hiring the marketer in the U.S.

What marketing leaders ask.

Related

Tell us what the marketer would own.