Mission Our mission is more than empty words. It's something different than the poster we pass by when we enter the office every day. These are the values ??that make us the way we are. By clearly defining what we go to work for, we can work more effectively and look for new solutions in a more creative way. Our mission is a message in which we have included the sense of our company's operation. We run campaigns that bring specific, measurable results and we do it in a transparent and legible way. Simply. Vision In order to understand the vision that guides our actions, it is worth considering the difference between online advertising and TV advertising. By broadcasting a spot during prime time, its effects can only be estimated approximately. It's different online. Every move is recorded here. We know exactly what the results of our actions are. We analyze them, we know what needs to be improved and what not to do. We say it bluntly because we believe it is necessary. Values This is our DNA: the values ??on which 4PEOPLE is based. They are permanent, we do not change them because it is fashion or as a result of some reading. These are principles that are important both in private life and in the organization. 4PEOPLE values ??determine the organizational culture of our company. They can be found in every aspect of business: the first contact with the client, contracts, tasks performed by each team member. Just like DNA, they make us who we are. The most important values ??for 4PEOPLE are: honesty, commitment, development (personal and client), effectiveness (in acting for the agency and client).