Nobody opens the newspaper, enters a website or connects the TV to consume advertising. We bought magazines for the stories, not the ads. In fact, outside professionals who work directly in the communication industry, it is rare that people wake up every day wondering what news brands advertise in the media. Therefore, we believe that communication should not be boring. More than that, we believe in a communication that seeks to be part of people's lives. A communication that pretends to be so relevant as to become matter. From these we open the magazine to read. An advertisement that goes beyond the paid spaces of the vehicles and becomes news. We call this advertising an event./n"}
