When it comes to marketing and media, I’ve done almost everything. I’ve landed three products on Oprah’s Favorite Things, orchestrated Colonel Sanders jumping out of a plane to celebrate a new sandwich line, locked eyes and spoken “hello” with Anna Wintour, and even worked as a television reporter. I’ve worked with major fashion brands and smaller companies just getting their feet wet. Brand building requires every effort, from the major to the menial, and I’ve done just about all of it.