Brain Value is an independent research agency founded in 2003 by Nicolas Riou and based in Paris. It provides a new perspective on consumers, resulting from the combination of market research and strategic planning. Only with intimate knowledge of the consumer can you create an accurate and differentiating marketing strategy. Our company culture and the tools we use are always innovative so as to provide you with results that are both reliable and inspiring, for your marketing strategy to be creative and accurate from the point of view of the consumer. This new approach to the consumer is based on specific tools and expertise, which are not found in ordinary research institutes. It involves an obsession with insights and consumer benefits, putting our analyses into perspective in the context of brand strategies and socio-cultural trends, and using specific advertising expertise. We work for numerous major brands across several different sectors, including fast moving consumer goods, health, luxury/fragrances, services and distribution, among others./n
