I recognize that there’s a lot of HYPE out in the consulting marketplace with people claiming to be consulting experts and claiming to have the best models to help businesses to succeed. When you really dig deep into their experience, what they seem to be doing, in most cases, actually isn’t good for growing business… it’s typically digital marketers, personal coaching, lifestyle entrepreneurs, or life coaches./nAs consultants, real consultants, working with businesses in a B2B and B2C space, we take a different approach because there are different strategies, objectives, tactics, and methods that work specifically to grow businesses. It's unfortunate that most businesses today rely almost 100% on digital marketing, and I have seen many of these companies literally disappear in a few years or less. Businesses today need to understand that it requires a healthy mix of old school and new school marketing to be competitive./nI have been successfully working in branding & marketing for 40 years. I have had the privilege of working for, and with, Fortune 500 companies and SMB businesses literally all around the world. I also had the benefit, I guess I can say, to make a lot of mistakes which have helped me to learn from those mistakes over the years. That’s our goal, and why we started our firm so many years ago, to share these stories with you so you don’t make the same mistakes. This really will give you an unfair advantage so you can see ahead of the curve to learn what is working and what is not working, including what mistakes to avoid and what you should do to grow as a business owner./nWe have a real passion for helping business owners, that's the real driving force./nIf you really think about it, that’s really what this is all about.
