It was 2014 when Haseok Lee decided to turn things around in his life and take his 10 years of knowledge in the Fashion Industry to contribute and make a difference in the country that saw him born. Harsest comes from the combination of the initials of his name, Seoul, the city where he was born and raised and Stockholm, the city that was his home for 7 years (Ha+ SE+ ST). That’s how Harsest began as a small project with big ambitions, and it’s here today working with over 20 Korean brands, helping them achieve their dreams and goals. The Project began in 2014 with one person, Haseok. Later Raphael would join the team and together worked their way in the Korean Fashion Industry until the growth of their customer portfolio was such that they decided to expand the team.
