Crusecom

Overview

After relocating to Oscoda, it became apparent that the plight of this rural community could be summed up in a few words: a stagnate economy in a rapidly evolving global marketplace. The small community located along Lake Huron’s coast had been left in economic disarray with the closing of the former Wurtsmith Air Force Base. To compound matters, Michigan’s rapidly changing economy was no longer providing the jobs that communities like Oscoda needed the most; the manufacturing and labor jobs, once abundant in Michigan, were quickly being shipped overseas. While larger communities were better equipped to handle the pressure associated with this shift in economic focus, rural communities were left with few solutions. The challenge, Crusecom realized, was to drive an economic change in this community away from a commodity market and into a technology-based, business-driven service industry. With this in mind and under the visionary leadership of Mr. Arthur Cruse, Crusecom’s business model once focused on technology consulting rapidly evolved into an initiative to restore jobs to rural areas with an emphasis on customer-oriented call center services. In March 2017, Crusecom plans are to open a new satellite facility in Bellaire Michigan. chart-1 Once again putting rural Michigan back to work has been and will continue to be the driving force behind Crusecom’s success.