Dog & Pony Budapest - advertising agency and marketing services

Overview

Whether you believe it or not, the name Dog and Pony doesn�t come from our undying love for cute puppies and beautiful horses. It actually comes from an expression first used during the late 19th century, in the United States. People mainly referred to the traveling circuses as �dog and pony shows�, as performing animals were the highlights of their spectacle. Today it is mostly used as negative term, to describe something that tries to divert the attention from a lack of substance with theatrics (in this case, cute dogs and ponies). However, some dog and pony shows still managed to evolved into huge circus acts, showing that even among the mundane and silly, there can be great opportunities. The same interesting duality applies to marketing: some ideas have more bark than bite, others lead to uncontested success. Which is why�ve chosen this expression as the name of our online marketing agency.