The purpose of data analysis in e-commerce is to guide informed, data-driven strategies for online retailers. Through analytics, we gain insights into sales, costs, shopper behaviors, and other key metrics vital to online success. Making decisions rooted in data can elevate sales while optimizing expenses. This not only enhances profitability but also provides a competitive edge in the digital marketplace. Thus, data analysis is not just informative; it's a pivotal asset for e-commerce growth."}
