Consulting, overall conception, implementation and analysis of qualitative research projects insight offers the overall conception, advice, implementation and analysis primarily of qualitative research projects.\xa0A team of professional, experienced researchers and moderators is available to us to carry out our studies.\xa0For quantitative or combined research, we work with a network of proven partner institutes.\xa0We meet the challenge of modern, complex and increasingly fast-moving markets with profound, explorative research approaches. The top priority for us is the careful definition of the methodology (it is not uncommon for incorrectly chosen methodological approaches to lead to distorted research results), social science survey techniques and well-founded, implementation-oriented evaluations and analyzes.\xa0Just as central as the serious, methodically professional implementation is the knowledge gained in our institute over many years of experience of specific mechanisms of individual markets.\xa0Only through this in-depth knowledge of the market context and the consideration of the cultural context can research results be interpreted meaningfully and application-oriented./n
