Mississippi's first advertising services company specializing in media planning, buying, and consulting opened in 1989. Its purpose was to provide support for local and regional advertisers. We have successfully served the media needs of consumer, financial, and event advertisers as well as political campaigns, issues, and referendums./nWe subscribe to Arbitron (TVScan/TAPScan) and the A.C. Nielsen - both national media research firms. We invest in technology. We engage the media.