Affle’s mTraction Enterprise (mE) BU helps businesses go online through platform-based app development services that enable fast-growing startups & giant enterprises to solve complex business challenges through mobility solutions. Affle, a global technology company headquartered in Singapore, has a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to increase returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle India completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle India, and its investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL), amongst others./n
