Novelab creates interactive and immersive experiences and installations. Novelab mainly works in the areas of culture, entertainment and communication. We are a cross-over between a technological start-up and a content creator in the sense that most of our projects involve some degree of technology combined with a special care for narration and story developments. Novelab focuses on combining technology and meaningful stories to craft immersive and engaging experiences. Novelab develops original projects like TYPE:RIDER or the VR projects NOTES ON BLINDNESS & SPHERES. For such projects, we developed specific tools and technologies related to interactivity, sound and visuals. Novelab clients include companies such as Atlas V, Google, Oculus, Sony, Hermes or Publicis. Many Novelab projets have been selected and awarded at festivals such as Sundance (2016 & 2018), Tribeca Film Festival (2016, 2017 et 2018), Sheffield (2016 & 2017), Arles (2017), etc./n