Plan A/B is a digital marketing agency in C�rdoba that, thanks to the online world, can work on your project wherever you are. Today, new technologies and the Internet break down barriers and we can work with people from anywhere in the world, without being tied to a physical location. Digital marketing or online marketing was born in the 90s to respond to a need that was beginning to become evident: adapting offline marketing strategies to the new digital reality offered by the Internet. Much has changed and evolved in digital marketing from then until now. Digital marketing ranges from small and specific actions to large strategies and therefore brings marketing closer to any project or company. So is online marketing for everyone? Yes, however small a business may be, it will be able to carry out marketing actions that until a few years ago would have been unthinkable, such as having a website or advertising on social media at an affordable cost.