IPG Market Consulting (Shanghai) Co., Ltd. is a wholly-owned subsidiary of IPG Group. Interpublic Group is a global provider of marketing solutions. With 53,000 employees in all major world markets, our companies specialize in advertising, digital marketing, communications planning, media, public relations and specialty marketing. We are a values-based, future-facing and client-centric holding company, which means we support and invest in our brands. Our people are the heart and soul of our company and want to be part of a company with a strong culture and unique value proposition that aligns with their own. The excellence of our people continues to drive our success amid the significant changes taking place in our industry and the environment in which we operate. We believe our intentional focus on “Inspired Inclusivity” helps us to attract, retain, and develop the world’s best people who represent a wide range of identities, experiences, world views, cultures, and ideas to help solve the increasingly complex challenges that agencies and marketers face. A necessary focus on valuing dignity for all and inclusive ways of working is increasing our ability to foster the kind of appreciation and responsiveness to differences required for peak collaboration to achieve breakthrough results. We are making significant progress but, like most companies, recognize that we are nowhere near achieving our ideals. We believe that each and every consumer is unique, with a finely tuned set of passions, behaviors and motivations. We turn these disparate data points into human understanding and create more relevant and effective marketing. We call this approach human-centered marketing. /nREAD MORE...
