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An omnichannel strategy allows consumers to\xa0\xa0buy anywhere, anytime and through the channel that is most interesting\xa0\xa0and convenient to them, without any loss of information, should they change from one channel to another in the purchase process.\xa0This strategy puts the consumer at the center, creating a positive perception of their experience with the company.\xa0The\xa0\xa0omnichannel\xa0\xa0also helps the company to\xa0\xa0understand the behavior and preferences of customers\xa0, improving the quality of its operations.\xa0/n
