Treat each other, our customers, and our business network honestly and with respect/nWe believe that honesty and respect are important characteristics of any business. We want everyone our business interacts with to feel that they are being treated fairly and with respect, allowing us to create this reputation with our business network. We treat customers the way we want to be treated./nMaintain a balance between work and life/nWe believe there is more to life than just work. Having the ability to attend to important life moments and the flexibility to pursue personal passions is important to us./nRemain innovative and relevant in our industry/nStriving to become a thought leader in the accounting industry will always be a priority to us. We need to keep up with technological innovations to make sure we remain relevant in our industry./nEnsure our services provide value to our clients and support it every day with our actions/nWe differentiate ourselves by adding value to our clients’ businesses in unique ways, including areas where other accountants fail. As we grow, we need to make sure that our actions with every client add value day in and day out, no matter how long we have had them as a customer./nHold everyone who interacts with our business accountable for their actions/nIt is only fair that all employees, clients, and vendors be held responsible for their actions regardless of whether it is a positive or negative situation. We are willing to accept mistakes if everyone involved holds themselves accountable.