Competition has a gravity all its own. For some small businesses and start-ups, the force can be so strong they never break through. To overcome the pull, a business must harness the power of its uniqueness – what we call the jumping-off point. It's your company's point of departure from the marketplace – what separates you from your competitors./nWe wind your brand tightly around it, so it acts like a springboard, launching you toward higher recognition and greater market share.
