The fundamentals of why we exist, and what makes us who we are, haven’t changed since our 2012 launch. We work for clients who want to create positive social change, or offer their customers something better or different. This excites and motivates us. We find purpose and meaning in this type of work. We make an impact, and get results. The Stand Way is about challenging the way people think, feel and act. We use strategic communications to help organisations – commercial and not for profit – talk about their pursuit of better. Which inspires others to work towards better, too./n
