Strategic Research is a marketing research and consultancy company, founded in 2004 by\xa0Michaël Bendavid\xa0, former deputy managing director of Research International (WPP Group). 15 years of existence is both a lot when you think of the road traveled but little to embark on a work of historian. 15 years ago, we noted the trivialization of studies and their loss of influence with marketing and general management.\xa0Since then, consulting firms have gradually pre-empted the territory of strategic studies, providing methods and above all processes. Our bet was to offer major customers a partner who masters the technique of studies - because knowledge of consumers and markets is essential expertise which remains far from the culture of advice, but which is able to put it at the service of issues high stake marketing. The professional background of the people who constitute the hard core of the team predisposed to this synthesis between studies and the world of advice./n
