We must do the things we think we cannot do. Our first goal is to go beyond the pure advertising business and communication conventions, beyond what has already been seen and heard. Beyond “the impossible to do better”. Every day we ask ourselves what can involve people and by what means. Our answer is always in Disruption®, a process that starts from what is ordinary and stereotyped, to bring out a truth that is deeper, more powerful and engaging than any convention. TBWA \\ Italia was the first and still the only agency to have a company crèche open to all children; the first to adopt smart working, because Disruption® is not born on a desk, but in the mind of those who apply it, wherever they are. Also part of the Group is Integer, an agency specializing in retail marketing, events, promotions & activation and e-commerce. TBWA \\ Italy always has an open door for those who want to innovate and change the status quo. Indeed, two: one in Milan, the other in Rome./n
