As small business owners ourselves, we understand the challenges facing owners and managers. We recognize that there is never enough time to tackle the many facets of running a small business. In our experience, one of the main areas that receives the least attention is digital marketing. For many reasons: lack of time, uncertainty about how it works, complexity of the digital marketing space, no specific plan or objectives, etc. And hiring a digital marketing agency or experts is costly and a cumbersome process. But digital marketing, which includes social media marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), email marketing, and website design and development, has become a critical success factor in today's hyper-connected consumer (YOUR consumers) world. /n
