Once we meet with a client, the first step is to brainstorm together and come up with an approach, a game-plan treatment on how to achieve visually on a video screen the clients’ goals. Storyboarding Before the camera rolls or the drone flies, there has to be a plan of images that systematically guides the production to follow faithfully what the initial goals are. Scripting Depending on the message, the script is at the heart of the information. Since clients know their companies and mandates, the written word of what is said either live or via Voiceover (VO), is the central to accompany the visuals./n