Sparkle PR Group was founded in 2012 with a central office located in Moscow. The first clients were fashion brands\xa0ECCO, New Yorker\xa0and\xa0Le Coq Sportif, as well as\xa0Saint-Tropez Beach Club\xa0(DJ Alexey Romeo\xa0project in\xa0Saint-Petersburg).\xa0Development of the agency, renewal of fashion clients pool, as well as opening of\xa0Sparkle Showroom\xa0for the press. In the same year,\xa0\xa0professional mobile application was launched.